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O Firmie - 2009-01-29

NSK Homepage

A Finger on Industry’s Pulse: New European Website for NSK.

Solution-oriented Service for Industry

NSK Europe, the reliable ‘Motion & Control’ partner, presents the English version of its new European website.  With a more modern look, all industrial and automotive companies will find the website has many tools and features to offer.  The new website, www.nskeurope.com provides information on NSK’s full product range and offers a simpler way to find NSK and its Authorised Distributor network.  In addition, the website highlights solution-oriented and informative downloads, job offers and press releases as background information of the company.

User-friendly with a modern look.
From first glance, the homepage of NSK Europe’s website offers important service and product information.  A visual concept in combination with a well-arranged menu as the foundation for easy navigation throughout the site; with few clicks, the user is in category groups Product, Experience, Innovation, Service, Careers and Company.

NSK introduces an interactive product finder as a unique way of finding product information.  The product finder not only provides a comfort for the user, it also offers target-group-specific results.  The first search criteria include five main product categories: automotive, ball bearings, roller bearings, bearing units and precision components.  Within this category, there are 77 further detailed product groups, for example, deep groove ball bearing or ball screws.  Additional ways to search the product finder include sector and operating conditions.  The user will find 34 various sectors, such as automobile or food & beverage, and 15 different operating conditions, such as vibration, load, or contamination.  If you are interested in NSK’s innovative products, the user can select to view only these products.  And finally, all of these search criteria can be used in combination.  The result is the user will see only the products that are appropriate for his requirements.  Once the user has found a product, one click and more product information is provided. 

“Experience” contains the ability for visitors to download sector-specific case studies demonstrating best practice and examples of problem solving in action.  To facilitate the visitor to his or her field of interest, NSK has created five fields of experience: Automotive; Primary Industries; Processing Industries; Process Machinery; and Consumer Goods. Within these groups, the visitor is able to quickly and simply find targeted application- and condition-specific examples of solutions, together with indications of the resultant cost savings.

Under the “Literature Download” section of the NSK Europe website, users can find a wealth of information in PDF format.  As well as our current Terms and Conditions, business and financial information, product and sector-related catalogues are available to download.

Visitors looking for an Authorised NSK Distributor in their locality will find the interactive Distributor search particularly useful. After entering Country, Post Code and, where desired Product Type, an interactive map opens to clearly show the nearest branch of an Authorised Distributor.  A further click reveals the Distributor’s address and all other relevant contact details.

Further new sections in the website include “Career” and “Press Area”. Aspirant job candidates will find alongside HR & Personal Development policies all available Europe-wide vacancies.  A search function can lead the visitor to the right opportunity.  A mouse-click sends the On-Line Application Form to NSK’s appropriate local HR department.

Media representatives will find the latest news and articles on NSK in the menu, under “Company”. The private “Press Lounge” has been created specially for members of the Press provided with a login, and offers additional and extensive background information, including text downloads.

There is a short selection of the web services on offer at www.nskeurope.com for interested customers and stakeholders.

The Future: Nine language versions in early 2009.
NSK plans to extend the reach of the new website by creating a further 8 language versions. Under the local domain www.nskeurope.de, for example, German-speaking users will be able to visit the website for information and downloads in the German language.  Similarly, language versions for France, Italy, the Netherlands, Norway, Russia, Sweden, Spain and Turkey will be launched.

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